The right marketing team has the potential to push your brand into the spotlight. Research from Bain & Company and Google shows that the most mature marketers are 4x as likely to achieve business goals, increase market share, and increase revenue than the least mature marketers. But how do you find and hire these top-performing marketing professionals?

Hiring the right talent is hard enough—doing it at a pace that meets the needs of high-volume organizations is even harder.Challenges like scheduling, workload management, and candidate experience are compounded when you’re hiring at scale, and they can quickly add up to bottlenecks, missed opportunities, and unfulfilled potential.

SmartLynx Airlines hires globally and builds its employer brand by highlighting what’s unique about them, making it easy for candidates to say yes to the process, assessing candidates holistically, using AI when necessary, and assessing all candidates for future potential. Further, the company leverages Willo to give candidates ultimate flexibility in responding to interview questions. 

Lots of very talented people are very bad at reporting their skills, experience, and potential. Some feel pressure to exaggerate, others feel awkward praising themselves—both scenarios mean you’re not getting an accurate picture of how a person will perform in the job. That’s why talent assessment tools are so important.

Diversity and inclusion has become an important organizational consideration over the past few years. Companies are coming to terms with disparities in the workplace and implementing initiatives to create a culture of inclusion.Recruiting needs to play a key role in this process.Left unchecked, recruiting can easily be driven by unconscious biases. But there’s good news—relatively simple changes to tools, stages, and practices that make up your recruitment process can lead to massive improvements in diversity and inclusion.

Discover how small businesses can overcome recruitment challenges with the help of recruiting software. Despite limited budgets and fierce competition, data shows that nearly half of small businesses struggle to find candidates. However, solutions like applicant tracking systems (ATS) and innovative screening tools like Willo offer streamlined processes to simplify hiring and find the right talent efficiently.

Traditional, face-to-face interviewing has its place—but recruiters are quickly learning that it isn’t quite as essential as many believed.One-way video interviews address a number of flaws by offering unmatched flexibility, increased recruiter capacity, cost-effectiveness, inclusive hiring, and a great candidate experience. But to take advantage of these benefits, you’re going to need the right tool.

As workforces become more complex and budgets shrink, the need for tools that support more efficient human resources management (HRM) is on the rise—especially in recruiting.