Hi everyone,
Today we’re sharing news that marks a real step-change for Willo: we’ve raised $4 million, led by Peter Bauer, founder of Mimecast. It’s the largest single investment in our history and a strong vote of confidence in what we’re building and where we’re headed.
Before anything else, thank you. To our customers who believe in a fairer, more human way to hire. To candidates who trusted us with their stories. And to the team whose care, grit, and creativity got us here. We wouldn’t be writing this without you.
Our journey so far
When we founded Willo in 2020, we had a simple but ambitious idea: give every candidate a better interview experience and help employers meet great people, faster. Since then, we’ve grown quickly and carefully - 64x revenue growth from our first year, including 70% growth in 2025 - by focusing on what matters: product, customers, and outcomes.
Today, Willo is used by some of the world’s biggest employers including New York State DMV, Toyota, and Madison Reed, as well as being active in 195 countries, processing millions of interviews each year. That global footprint has taught us a lot about scale, reliability, and trust and it’s shaped what comes next.
Willo in numbers
- 4M+ candidates interviewed
- Available and used in 195 countries
- 50% less recruiter admin (avg.)
- $3,000+ saved per user (avg.)
- 68 candidate NPS
What this funding means for you
This round is all about serving you better:
- Faster product velocity: More engineers focused on the features you’ve asked for and the foundations that keep Willo fast, scalability, and secure.
- Deeper support: Expanded customer success and onboarding so you see value sooner and keep it as you grow.
- Richer workflows: Tight integrations and automation that reduce admin and help your teams focus on people, not process.
In short: more momentum, fewer bottlenecks, and a product that keeps getting better every month.
Reinventing candidate trust: verified profiles for the AI hiring era
Hiring teams are navigating a new reality: high-volume pipelines, AI-written CVs, and a growing need to trust what’s in front of them. Our answer is Willo Candidate Verified Profiles, a new credential layer that brings truth and transparency to your shortlist.
Here’s the idea:
- Aggregate trusted checks: Identity, education, work history, and skills assessments brought together in one, easy-to-verify profile.
- Automatic, global signals: We’ll pull from pre-existing third-party data sources worldwide, so you get instant, consistent verification—without extra manual effort.
- Human + automation: Video interaction and structured assessments alongside verified data points—so the real people with real skills rise to the top.
Think of it as a “blue tick” for credentials a simple signal that helps great candidates stand out and helps your team move with confidence.
Scaling our impact across the globe
We’re entering our next chapter with clarity and conviction:
- North America expansion: Over half of our revenue already comes from North America. We’re building on that momentum with a new East Coast hub and on-the-ground teams to support customers locally.
- Product innovation: From Verified Profiles to smarter routing, scoring, and decision support—expect a faster cadence of releases that make hiring fairer and more efficient.
- Team growth: We’re hiring across Product, Engineering, Design, and Customer teams in the UK and US. If you’re excited about shaping the future of hiring.
A final word
There are countless companies Peter Bauer could have backed. His decision to double down on Willo is an endorsement of our team and our vision for how hiring should work in an AI-enabled world. We’re grateful and we’re just getting started.
Thanks for being part of the journey,
Euan Cameron
Co-founder & CEO, Willo
