33% → 55%
Application completion increased from 33% to 55%. Claire Kim, Enrollment and Recruitment Lead, described it as “a seamless and inviting candidate experience.”
Read the LaunchCode storyWillo vs Jobma
Build a stronger shortlist with a flexible
Jobma alternative
Willo helps your team assess candidate responses against the criteria that matter for the role, so recruiters, hiring managers and clients can see who stands out and build a stronger shortlist together.
Trusted by 5,000+ high-growth hiring teams
Why Willo
Why choose Willo as an alternative to Jobma?
1
Build your shortlist around what success looks like for the role.
Define the role’s success criteria using your job description, scoring matrix, or competency framework.
Willo analyzes candidate responses against your criteria and shows the evidence behind each score, helping your team see who stands out and why.
Willo analyzes candidate responses against your criteria and shows the evidence behind each score, helping your team see who stands out and why.
2
Give candidates more ways to show what they can do.
Make it easier for candidates to complete the assessment without limiting how they can respond.
- Use the right format for each question. Combine video, audio, text, and multiple-choice questions with resume screening in one assessment.
- Respond anywhere, anytime, and on any device. Candidates can complete the assessment around their schedule and switch devices without losing progress.
- Prepare before recording. Candidates can practice first and contact support whenever they need help.
3
Let hiring managers and clients review candidates with you.
You don’t need to move between separate tools to understand a candidate or involve other reviewers.
- Review each candidate with the full context in one place. See their response, transcript, summary, score, and reviewer comments together in the same candidate profile.
- Bring hiring managers and clients into the review. Share selected candidates without requiring reviewers to create a Willo account.
- Keep screening inside your ATS workflow. Invite candidates and bring response information back into your ATS without switching context.
Two ways to buy
Willo Lite
Pay as you go, no contract
No contract
Willo Enterprise
Consistent screening at scale
Best for scale
Annual contract or pay as you go
4
Choose a plan that fits how often you hire
Match your screening plan to the way your team hires.
- Hire occasionally or seasonally. Pay per live role for a single intake or client project.
- Screen continuously. Choose an annual plan for repeatable or year-round hiring.
Customer proof
Screen more candidates and give your team time back
Hiring teams use Willo across seasonal campaigns, emerging-talent programs and year-round recruitment. They can review more candidates before a live interview without increasing first-stage screening work at the same rate.
EDF
17,000+
Screened applicants from a potential pool of 17,000+ and cut recruiter administration time by 50%.
Read the EDF case study
Toyota
161 hours
Narrowed more than 3,000 annual emerging-talent applications to 30 hires and saved an estimated 161 hours.
Read the Toyota case studyInHealth
1,000+
Saved more than 1,000 hours of candidate-screening time in 12 months.
Read the InHealth case studyHollie Powell, Recruitment Business Partner, EDF
“It’s efficient, it’s easy, and the support is there. It’s really refreshing.”
See how Willo fits your first-stage screening
Explore how your team could screen more candidates, involve the right reviewers, and decide who should progress.
Feature comparison
Willo vs Jobma: Compare screening workflows, features and pricing
About this comparison: Information about Jobma comes from its public product pages and documentation. Follow the source links to confirm the latest details.
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AI-assisted review and candidate scoring
Willo fits teams that want AI to help recruiters review completed responses against their own role criteria. Jobma suits teams that want a more automated interview process, including automated AI interviewers.
| What your hiring team needs to do | Willo | Jobma |
|---|---|---|
| Use AI to interview candidates | — Human-led AI supports review after candidates respond | Yes: AI interviewer AI interviewer |
| Review completed responses with AI support | Available. | Available. |
| Set the criteria used in the evaluation. | Yes | Yes |
| Use transcripts and summaries during review. | Yes | Yes |
| Review the information behind each score | Willo Insights scores with supporting evidence | Percentage score, summary and skill matching |
| Keep the final hiring decision with people | Yes | Yes |
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Candidate experience
Choose Willo if you want fewer technical hurdles between inviting a candidate and receiving their completed assessment. Candidates can respond anywhere, at any time, and switch devices without losing progress. Choose Jobma if dedicated iOS and Android apps matter to your process.
| What you want candidates to be able to do | Willo | Jobma |
|---|---|---|
| Complete the assessment in a browser | Available. | Yes |
| Complete the assessment through an iOS or Android app. | Not available— | Yes |
| Switch devices without losing progress. | Yes | — |
| Practice before answering | Yes | Yes |
| Check their technical setup before starting | Available. Candidate HealthcheckCandidate Healthcheck | Yes |
| Receive 24/7 help | 24/7 candidate support | 24/7 live support |
| Complete assessments in supported languages | 18+ | 16 |
| See that the employer has been verified | Willo Proof™Willo Proof™ | Not available— |
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Interview and assessment formats
Willo combines several response formats with more than 1,000 role-specific templates for structured first-stage screening. Jobma is better suited to teams that want several interview formats and specialist assessments from the same provider.
| What your hiring process needs | Willo | Jobma |
|---|---|---|
| Build assessments with video, audio, text, multiple-choice and file-upload questions | Available. | Available. |
| Use role-specific assessment templates | Yes | |
| Set thinking-time and retake controls. | Available. | Yes |
| Use AI to interview applicants | — Human-led AI supports review after candidates respond— Human-led AI supports review after candidates respond | Yes: Autonomous AI interviewer Autonomous AI interviewer |
| Run live or panel interviews | —— | Yes |
| Add specialist assessments | Technical, language and task-based assessments |
89.3%
Achieved an 89.3% interview completion rate while keeping the candidate experience in-house.
Read the Lunio story![]()
Anti-cheat and candidate identity checks
Willo helps recruiters verify candidate identity and review signals such as scripted or AI-generated answers, copy-and-paste activity, and unusual behavior before deciding who progresses. Jobma monitors a broader range of interview activity, including multiple faces, tab switching, external monitors, mobile-device use and voice changes.
| What your hiring process needs | Willo | Jobma |
|---|---|---|
| Check for scripted or AI-generated responses | Available. RealTalkRealTalk | Not available— |
| Review signs of unusual activity during the assessment. | Available. | Available. |
| Verify a candidate’s identity | Yes: Willo Verified™ Willo Verified™ | Yes: Government ID and liveness checks Government ID and liveness checks |
| Have a person review the flags before taking action | Available. | Available. |
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ATS integrations and team review
Choose Willo when recruiters run the screening and hiring managers or clients need to review selected candidates without joining another platform. Jobma may suit teams that want interviews and reviewer feedback managed within its broader suite or a connected ATS.
| What your hiring team needs to do | Willo | Jobma |
|---|---|---|
| Connect screening to an ATS | 50+ native integrations | 60 integrations |
| Send invitations and return results through an ATS | Available. Integration-dependent | Available. Integration-dependent |
| Connect other hiring workflows | Open API, Zapier and Integrately (5000+ connections) | Integration catalogue and support-led setup |
| Control what each user can access | Available. | Available. |
| Review candidates with scorecards and comments | Custom scorecards and timestamped comments | Recruiter evaluations and asynchronous team feedback |
| Share selected candidates with hiring managers or clients | Secure shareable link with no Willo account requiredSecure shareable link with no Willo account required | |
| Control access to shared candidate pages | Disable links or limit the number of views | Role-based access controls |
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Pricing and plans
Willo offers pay-per-role access for individual hiring campaigns and an annual plan for repeatable, high-volume screening. Jobma provides tailored pricing through sales for its broader interviewing and assessment suite.
| What your buying process needs | Willo | Jobma |
|---|---|---|
| Pay per role for occasional or seasonal hiring | Yes: Willo Lite Willo Lite | Contact Jobma |
| Use an annual plan for repeatable or high-volume screening | Yes: Willo Enterprise Willo Enterprise | Tailored through sales |
| See the available pricing structure online | Yes | Contact Jobma |
What’s included with Willo Enterprise
Core screening and assessment tools
Roles, candidate volumes and users tailored to your requirements
Willo Intelligence tools
Custom scorecards and candidate branding
50+ native ATS integrations and an open API
Onboarding and technical set-up support
24/7 candidate support
24/7 customer support and dedicated customer success manager
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Hiring across teams, clients and brands
If you recruit for several clients, brands or business units, Willo lets you manage them from one account while giving each one its own candidate experience. Jobma also supports separate branding and interview workflows for different clients.
| What your team needs to do | Willo | Jobma |
|---|---|---|
| Manage several clients or brands from one account | Available. | Available. |
| Give each one its own candidate page. | Available. | Available. |
| Customize candidate messages | Email and SMS | |
| Add branded video before or after the assessment | Yes: Intro video before; redirect candidates to a branded page or their next step after Intro video before; redirect candidates to a branded page or their next step after | Yes: Before and after Before and after |
| Decide what each team member can access | By role and assessment | By role and team |
| Protect team access with SSO and multi-factor authentication | Enterprise SSO and 2FA Enterprise SSO 2FA | Yes: Microsoft and Google SSO Microsoft and Google SSO |
Decision guide
Which is the better fit: Willo or Jobma?
Choose Jobma if you want one suite for live, panel and autonomous AI interviews, plus specialist assessments. Choose Willo if you want a simpler first-stage screening process that helps recruiters, hiring managers and clients build a stronger shortlist together.
Build a stronger shortlist with Willo
See how Willo can help your team screen more candidates before the live interview and decide who should progress.
Identify the top 10% quickly
24/7 support
AI-powered tools
Frequently asked questions
Is Willo a good alternative to Jobma?
Yes, if your priority is screening candidates before a live interview and deciding who should progress. Jobma may be a better fit if you need live, panel and autonomous AI interviews alongside specialist assessments.
Is there a Jobma alternative with transparent pricing?
Yes. Willo publishes its pay-per-role and annual plan options online, while Jobma provides pricing on request. Visit the Willo pricing page for the latest plan information.
Does Willo offer live and panel interviews?
No. Willo is designed for asynchronous candidate screening before the live-interview stage. Jobma offers live and panel interviews as part of its broader suite.
Can hiring managers and clients review candidate responses in Willo?
Yes. Recruiters can share selected candidate responses with hiring managers or clients. Reviewers can see the response and supporting information without creating a Willo account.
Does Willo use AI to decide who progresses?
No. Your team sets the role criteria in a Blueprint. Insights scores completed response transcripts against it and shows the evidence behind each score. Your hiring team decides who progresses.
How do Willo and Jobma check whether candidate responses are genuine?
Willo uses RealTalk to flag answers that may have been scripted or AI-generated. Recruiters can also review proctoring information and verify candidate identity with Willo Verified. Jobma provides identity and liveness checks, along with alerts for interview behavior such as tab switching or multiple faces.
Does Willo integrate with applicant tracking systems?
Yes. Willo has more than 50 native ATS integrations, plus an open API and connections through Zapier and Integrately to 5000+ tools. Jobma lists 60 integrations.
