12 Ways Video Interview Platforms Help Grow Your Business (Even When You’re Not Hiring)

Written by
Euan Cameron
Last updated:
April 9, 2024
Created on:
December 14, 2020

You might buy a software for one purpose; it doesn’t mean you can’t use it in other ways. 

Take video interviewing software, for instance. Willo’s 2024 Hiring Trends Report found that 27.4% of companies have no hiring plans this year and 39.7% only plan to grow modestly. That’s a lot of organizations that have already invested in technology to power hiring, but may not be using it a lot this year. 

Working with a standalone video interview platform (particularly one with thousands of available integrations) means you’ve got options on top of hiring a hiring use case. 

Talent engagement

1. Build a talent community

Not hiring right now? That’s fine—your needs may change in the future. Use one-way video interview platforms to build a talent community.

First, create a job called something like “Join the Talent Community” or “Introduce Yourself for the Future” so candidates know it’s not for an immediate need. Then use video interview questions to let candidates tell their story.

If you’re using Willo, you can also use multiple choice questions to let candidates select the kinds of roles they might be interested in.

Source: Willo 2024 Hiring Trends Report

2. Supercharge employer branding efforts

Rather than just having candidates submit videos, your team can record shareable videos, such as:

  • Day in the life
  • What a specific job is like
  • Explaining the hiring process
  • And more

Our data found the majority (83.6%) of talent leaders said employer branding is crucial for talent attraction and retention—let videos be the way you tell your story. A secure video interview platform will enable you to create a “job” internally, have employees record videos that are stored in a central location, and easily share them via link on your employee pages. 

This method makes it easy for employees to record and easy for the talent team to keep everything central. 

3. Make onboarding more scalable

Here are two ways to use one-way videos in onboarding:

Pre-onboarding: Record and share videos from team members, executives, and HR welcoming new employees to the team. You can also use this opportunity to share a “what to expect” video for the employee’s first day.

During onboarding: Record all the administrative essentials with one-way video, sharing the link out to all employees via your internal wiki or communication platform (e.g. Slack). Even if you explain things live during onboarding, these videos serve as institutional memory employees can always refer back to. 

4. Offer async exit interviews

Exit interviews are a great way to give employees a voice—and opportunity to share feedback—as they leave your organization.

At the same time, they can be uncomfortable. Offering async exit interviews gives employees the choice about whether they’d like to chat live with someone or share a video instead.

You also don’t have to choose one or the other; a video exit interview can collect the basic information someone wants to share while a live conversation can be for anything more sensitive or private. 

Company growth

5. Connect with your community

Putting out a call for speakers at your company conference? Running a competition for customers? Use your video interview platform to easily collect and store responses. 

For instance, one Willo customer used the platform to accept speaker pitches for an internal conference. Rather than trying to discern if someone would be an engaging speaker by looking over slides or a written application, video gave them an easy way to see someone in action.

6. Use video to power a consultative sales approach

Consultative sales is a great way to build rapport with a prospect, with over half of sales reps saying it improves their close rates—and video can make that even more effective. 

Rather than only writing emails, use your video interview platform to record answers to questions. Then share that link with your prospect so they can easily see your responses on top of any documents or written text you send. 

You can even pre-record answers to commonly asked questions to build a library that you can use in sales efforts.

7. Customer marketing and case studies

If you’re working with busy customers who have agreed to do case studies, leverage video interviewing (or simply audio interviews—a built-in feature of Willo) to record their answers. 

This allows customers to record on their own time, sharing key information with you asynchronously. If you end up having a live conversation as well, you can prioritize more in-depth explanations or follow ups rather than taking time for the basics. 

Learning and internal talent development

8. Build a just-in-time learning culture with one-way video 

Wondering how your top salespeople overcome objections? Or how your senior CSM builds such great relationships with customers?

Get them to record a short video, audio note, or upload their custom-built playbook!

Easily share these responses with anyone on the team who needs it, making just-in-time professional development significantly easier and more scalable. 

9. Give employees feedback on presentations and documents

When an employee needs feedback on their work—whether that’s a document, a written idea, or a presentation—a video interview platform is a great tool. 

Set up a “job” per type of work or per project, giving employees the opportunity to submit answers for feedback. 

If you’re using Willo, you can even build custom scorecards to easily deliver honest, helpful feedback.  

10. Gather employee feedback in a secure, central place

Just like you can give employees feedback on videos or documents they submit, you can flip the script and collect employee feedback. 

Use this for work-in-progress documents, video explanations of a novel idea from a senior leader, or anything else you want to gather employee feedback on (for instance, a multiple choice question on where to host the next employee retreat!).

You can also use this for ongoing feedback, for example around work culture or ideas on how to improve productivity and employee experience. 

Operational efficiency

11. Power up your town halls

Pre-recording key announcements, speeches, or welcome notes is a great way to keep teams in the loop about what’s happening in the company. 

If you’re fully remote, you can use one-way videos, audio, or text responses as a way for employees to submit questions to answer during the town hall. 

If you’re hybrid or in a sync office, pre-recorded content can still be helpful to reinforce key messages after the town hall meeting.

12. Improve operational efficiency

If business operations include physical site visits, record videos and keep everything in a secure, central location that’s easy to access and share.

If you’re in the software space, videos or audio commentary can be a great way to let developers explain why they made a certain decision or describe a bug more effectively than trying to write it all out.

Get the most out of your tools

Whether you’re hiring or not, chances are you’ve invested in great HR tech such as video interview platforms. And even if you are hiring, you can still use the platform for internal use cases that improve efficiency, security, and scalability. And if you’re using Willo, you can add your whole team (with unlimited seats on every plan) or share via a Showcase link.

Not a Willo customer yet? Book a chat here with our team—we’ll chat about your needs and see if our platform is a fit to help you.

Euan Cameron
LinkedIn profile

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