Articles about eBooks

The right marketing team has the potential to push your brand into the spotlight. Research from Bain & Company and Google shows that the most mature marketers are 4x as likely to achieve business goals, increase market share, and increase revenue than the least mature marketers. But how do you find and hire these top-performing marketing professionals?

Hiring the right talent is hard enough—doing it at a pace that meets the needs of high-volume organizations is even harder.Challenges like scheduling, workload management, and candidate experience are compounded when you’re hiring at scale, and they can quickly add up to bottlenecks, missed opportunities, and unfulfilled potential.

According to Aptitude Research’s 2020 Talent Acquisition study, 63% of companies reported identifying quality hires as their greatest challenge. And the leading reason? A lack of consistency and objectivity in the evaluation process.