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Recruitment strategies have had to adapt constantly with the twists and turns of 2024. From candidate ghosting and skills shortage to quiet quitting and unchecked AI usage, it’s far from what companies experienced in 2022 and 2023.

Your employer brand can make or break your chances of attracting top talent.For instance, 75% of job seekers won’t consider your company if they catch wind of a bad reputation. And, according to our State of Hiring 2024 report, employers are catching on—83.6% rate it as very to extremely important for attracting top talent.

Higher education institutions across the US are increasingly concerned about meeting enrollment goals. A recent survey of 239 institutions, for example, found that a large majority (71%) of respondents expressed moderate to extreme concern about achieving their enrollment targets.

Flexibility at work brings productivity, camaraderie, and a host of other benefits. ‍

Providing flexibility to employees could be even more beneficial than previously thought. ‍A couple major studies find that employees are more productive when they have flexibility. Specifically, they try harder, think more creatively, and typically stay with an organization longer.‍But the benefits go beyond that. 

AI is rapidly taking root in recruitment. According to our Hiring Humans report, 79.4% of business leaders see AI as a top priority for talent acquisition.These numbers underscore AI’s growing prominence in recruiting. But if not implemented properly, AI can degrade your hiring process, making it more complicated, biased, and inefficient.

Hitting enrollment targets these days is more challenging than ever.For example, less than half of institutions with fall semesters meet their quota by May 1st each year. And it’s not just a one-off thing: between 2012 and 2022, U.S. college enrollment dropped by over 3.1 million students. Further, this trend is global. For example, Australia recently saw its lowest enrollment in nearly a decade.

Another action-packed week here at Willo; I'm pleased to announce that we've raised $2.4m in additional investment with backing from the founder of global security giant Mimecast and 1818 Venture Capital, along with many other incredibly supportive investors.

Cultural fit is an important factor in finding the right candidate for a job. According to recruitment consultancy Robert Walters, candidates who mesh well with the teams they’re placed on are 84% better at meeting performance goals and 81% less likely to leave. These are real, tangible reasons to ensure your hires are a good fit for your company culture.

Recruiting students to your college or university is no longer a “sit back and wait” game. With so many options all vying for a limited pool of potential students, it’s more important than ever to have a strong recruitment strategy in place.