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Recruiting students to your college or university is no longer a “sit back and wait” game. With so many options all vying for a limited pool of potential students, it’s more important than ever to have a strong recruitment strategy in place. 

For decades, the recruitment industry as a whole has leaned heavily on signaling devices—such as years of experience—as indicators for skill.This approach not only leads to reinforced biases because someone didn’t have the “right” credentials—and the simple reality of work not getting done because someone was great on paper but floundered in the role. 

Recruiters are often focused on finding the perfect candidate. And rightly so—a great hire can generate a lot of value for a company. However, it's also important to balance hire quality with the time it takes to find and hire.

Discover 11 data-backed tips to improve candidate experience in 2025. Learn creative strategies, real examples, and modern hiring best practices.

Efficiency is a big deal in recruitment. However, a lot of recruitment processes are severely under-optimized. We can see this in the symptoms of inefficient recruiting.

Willo is honoured to have received recognition in the G2 Summer 2024 Reports, highlighting our dedication to providing the best video interviewing solution.

You need an efficient process for figuring out which candidates don’t meet the baseline requirements for a position. Why? Because many candidates simply won’t.Only around 20% of applicants make it through to the interview stage for any given job. There are all kinds of potential reasons for this, but the most common is that they don’t meet the baseline requirements that they need to do the job you’re hiring for.

Digital recruiting is nothing new, but the tools and techniques that work are constantly evolving. If you aren’t regularly updating your digital recruiting strategy, you’re likely wasting time, money, and resources while missing out on top candidates.