Anita Chauhan is a fractional CMO and community-first brand builder with over a decade of experience helping startups from pre-revenue to Series B build marketing engines that actually convert. She has worked across SaaS, AI, fintech, DEI, and healthcare — partnering closely with founders to shape positioning, go-to-market strategy, and brand voice from the ground up.

At Willo, Anita hosts Looks Good on Paper, a podcast reshaping how hiring leaders think about candidate signal, trust, and human judgment in an AI-accelerated market. She also serves as Head of Brand (North America), bringing an outside-in perspective grounded in real conversations with talent and growth leaders.

Beyond Willo, Anita mentors women entrepreneurs through York University's YSpace ELLA Express program and supports startup founders at Elevate.ca. She is also the founder of Infraction.io, a community connecting businesses with vetted fractional professionals.

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